It was great seeing so many of our HE Insight Club clients attend our bi-annual HE event earlier this month. We ran an intimate event to unravel brand
Generation Z are the new buzz demographic in marketing. Media and brands across the globe are asking what we can learn from them and how we
The growing importance of employability for prospective students picking a course or university has been big news for some time. Yet certain
We can all relate. There’s nothing quite like your first love, by which of course I mean, trainers. I vividly remember being a student and saving
University league tables are used widely by students and parents, but do they adequately examine student experience? Every year, YouthSight works
Your budget’s been approved; your questionnaire’s complete; and you’re all set to get the ball rolling on your most exciting research project to date. There’s
The race to convert applicants into students has well and truly begun. The main UCAS application deadline was in January, so it’s now ‘make or break’ time
If you'd like to find out 'What Beyonce's beyhive can teach us about brand loyalty', join us in our exclusive webinar on April 3rd. Just click below to reserve your seat.
Bored of gimmicky, youth networking events which overpromise and under deliver? Attend YouthSight's intimate, bianual SYN Breakfast Session for free next April in Central London.
Question - which brand has the ability to captivate young people around the world? Has the audacity to disrupt systems? Turn its fans into evangelists while overcoming set-backs that other brands get vilified for?
YouthSight will be heading up Millennial 2020 and the Youth Marketing Strategy in march - two exciting opportunities for youth marketers to network
The number of students dropping out of university citing mental health issues is at a record high. So why are institutions forcing students to wait for up
Who’d have thought that when it comes to attention spans, goldfish have got us beat. Whether or not you believe that the average human attention span is now a meagre 8.25 seconds, it’s clear that declining attention spans are a rising problem in quantitative youth research.
If you type ‘How to market to Generation Z’ into Google, you’ll be greeted with hundreds of articles on the subject. Yet many brands are not managing to hit the mark with this audience – every month we see