The charity Alcohol Concern has recently released a hard-hitting report entitled ‘Binge – Drinking to get drunk: Influences on young adult drinking behaviours’. The report, which draws together research findings from a range of sources, is centred on a survey commissioned from YouthSight. Alcohol Concern made use of our Youth Omnibus, which surveys a representative sample of 1,000 young people in the UK aged 16-24.
The report examines young people’s drinking habits in a very thoughtful way, and it concludes that low prices, promotions and in particular fun and humorous advertising are important influences on ‘binge’ drinking behaviour. This really struck a chord in the media, and the report has so far been covered by Metro (where it made the front page), ITV News, and The Daily Mail.
The drinking culture at university, which is often driven by low prices and promotions explicitly targeted at freshers, has also been making waves on our OpinionPanel Community. A recent article of the month about how difficult it is to find freshers’ events that are not centred on drinking attracted nearly 40 comments, many of them along the lines of ‘I thought I was the only one being made to feel awkward for not wanting to drink’.