The Influencer Effect and The Millennial Employee Handbook compare the behavior and preferences of Millennials in the U.S. and U.K. on influencer marketing and workplace strategies.
London, 6th November, 2017 – YouthSight & Ypulse, leading youth researchers based in the U.K. and the U.S, have teamed up to release two reports comparing Millennials on two essential topics to brands: influencer marketing and workplace behavior. Free webinars exploring each report are offered on November 14th and Novemeber 21st!
Research tapped into YouthSight's and Ypulse’s proprietary research panels of young consumers to conduct two comprehensive surveys among 1,000 Millennials in the U.S. and 1,000 in the U.K. The joint research provides in-depth data and insight on two vital trends:
The Influencer Effect - 14th November, 11am
Brands are clamoring to strike partnerships with the “online-famous” in an effort to reach the ever-elusive ad-skipping Millennials. While brands race to understand the effectiveness of this emerging tactic, we went straight to the source, asking young consumers in the U.K. and U.S. what they really think about influencers and influencer marketing.
The Millennial Employee Handbook - 21st November, 11am
Either you’re employing the largest workforce in history or you’re a part of it—and it’s undeniable that Millennials are reshaping the 9-to-5. Our Millennial Employee Handbook outlines what the future of the job market will look like, detailing what Millennials in the U.K. and U.S. value in the workplace, who the next generation of managers are, how they plan to pursue their passions, and what workplace trends are worth investing in (or not) right now.
The webinars will be hosted by YouthSight's Head of Youth Research & Insight, Josephine Hansom and YPulse's Trends Editor & Strategic Consultant, MaryLeigh Bliss.
Ben Marks, Director of YouthSight:
“in their respective markets (The US and the UK) YP and YS are each long-established and successful youth insight consultancies. From our perspective it’s been great to join forces with the talented YP team and produce something that’s pretty rare; accurate comparative international data on Millennials, the world’s most important consumer segment.”