Is The Prospectus Dead? YouthSight Speaks At University Market Insight Conference 2016

Higher Education Research Team at YouthSight

Higher Education Research Team at YouthSight

We work with over 110 UK unis to help them tackle the HE industry's biggest challenges. Check out our HE Snippets below, designed to keep you in the know.

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YouthSight’s Andréanne Orsier (Associate Director, Higher Education research) was invited to speak at the University Market Insight Conference 2016, organised by The Knowledge Partnership.


In her talk, which was entitled ‘Is the Prospectus Dead?’, Andréanne used unique YouthSight research findings to address – and answer -- this vital question for university marketing departments. The presentation covered:

  • The cost of the paper prospectus and alternatives
  • Data on the decline in most other paper forms of communication
  • The conversion model (prospective to student)
  • Applicants’ online lives
  • Trends in usage of paper prospectuses
  • Trends in influence of paper prospectuses
  • Reasons for using paper prospectuses
  • Conclusions


If you would like to see Andreanne’s slides or find out more about the data sets underlying her presentation including our HE Marcomms Monitor,  please email or call 020 7374 0997


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Tags: Press & Events