The Daily Mail has reported on research carried out by YouthSight on behalf of Alcohol Concern about binge drinking behaviour among young people.
Low price alcohol makes it cheaper to get drunk than go to the cinema, say young Britons.
Cheap alcohol and the way it is promoted encourages excessive drinking, according a new survey of 1,000 16-24 year olds.
They claimed most young people are ‘drinking to get drunk’, with Buy One Get One Free offers encouraging binge drinking.
The general affordability of alcohol, and attractive price promotions in particular, mean it is often cheaper to drink than to do other activities with friends, said a report based on the survey findings.