We are delighted to announce the launch of Higher Expectations 2011/12. Now in its eighth year, Higher Expectations has become the definitive research tool for university marketing, planning and admissions departments.
Higher Expectations shows universities how to improve and where to focus their effort. It is based on approximately 12,000 interviews with brand new full-time undergraduates and is delivered in a series of customised reports or as a complete data set in SPSS. Data is available for the past SIX years so, in total, that’s 72,000 interviews!
The study provides a comprehensive set of independently researched benchmarks, trend data and hard evidence on which to base strategic marketing decisions. Best of all, clients get to see all the results; not just those for their university.
The study uses The Student Panel, OpinionPanel’s proprietary, fully-verified market research platform. All respondents are full-time undergraduates at UK HEIs; all have gone through a double opt-in process to join including ‘ac.uk’ email address verification. All have been given a decent incentive for taking part.
Fieldwork starts in November 2011 and results come out in April.