OpinionPanel rebrands as YouthSight, while its youth panel is re-named The OpinionPanel Community

YouthSight

YouthSight

YouthSight

PRESS RELEASE

7th March 2012

Youth research specialist OpinionPanel is to rebrand as YouthSight in early March 2012.  The new name reflects the company’s growth beyond (but still including) access panel provision to encompass a wide range of research services covering youth and student markets.  OpinionPanel’s 115,000 strong access panel resource continues to carry the OpinionPanel brand, becoming known as The OpinionPanel Community, powering the YouthSight offering.

From its origins in the UK university student market, OpinionPanel has grown to include other key groups of young people: 16-18s in learning and training including sixth formers at school and college, as well as over 18,000 graduates and young professionals and 70,000 students in higher education. The OpinionPanel Community is now 115,000-strong, making it the largest specialist youth and student research panel in the UK.

To improve its client focus the company has also restructured around three specialist teams of researchers:

  • The Custom Research and Insight Team – led by Mia Lorenz
  • The Higher Education Research Team – led by Kyla Steenhart and
  • The Panel Services Team (largely helping the market research industry) led by Tatenda  Musesengwa

Founder and Managing Director Ben Marks commented, “the motivation for the rebrand stems from our desire to better-communicate the range of services offered by the company. We’ve become so much more than a pure play access panel - we now derive two thirds of our income from full service projects for clients frequently interested in broad youth markets.  But of course we still are, and will remain, experts in UK student markets and higher education too.”

YouthSight’s clients include government departments, banks, drinks companies, policy bodies, more than 80 UK universities and over 60 research agencies.

 

Contact
Ben Marks
ben@youthsight.co.uk
Tel.: 020 7288 8789
http://www.youthsight.com/

Access a PDF of the press release by clicking here.

This is an inline guide purely for the editor, it will not show in the final blog, designed the assist you with setting the options below in the 'Gate Trigger' section.

You will not be able to use the WYSIWYG editor for this it's code only so follow these instructions carefully.

Form
We need to add the same form for each blog, you can if you want to make your own form but you'll need to change the formId which will be in the URL for the form e.g. https://app.hubspot.com/forms/3884296/aede822e-18f4-47c1-bb5a-3137bd55ea25/edit:
<script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script>
<script>
hbspt.forms.create({
portalId: '3884296',
formId: 'aede822e-18f4-47c1-bb5a-3137bd55ea25',
css: '',
onFormSubmit: function($form) {
gateTriggerForm('OpinionPanel rebrands as YouthSight, while its youth panel is re-named The OpinionPanel Community');
}
});
</script>
<h6>** By checking this box, you submit your information to YouthSight, who will use it to send you marketing collateral and may contact you by phone. You can unsubscribe from our updates at any time.</h6>

This is the rest of the blog

When the page loads, or when it is being edited, this content will appear. When the page is loaded on the blog, the content will be hidden by the script until such times the trigger button is clicked or the trigger form is completed.

If you're not using this section then you should delete the text in here.

Tags: Press & Events