Your budget’s been approved; your questionnaire’s complete; and you’re all set to get the ball rolling on your most exciting research project to date. There’s
Who’d have thought that when it comes to attention spans, goldfish have got us beat. Whether or not you believe that the average human attention span is now a ...
With nearly 15 years’ experience owning a youth research panel, we’ve learnt a thing or two in our time.
What does the UK's largest specialist youth research panel look like? What makes our panel so unique?
Recently we blogged about how to avoid the pitfalls of annoying your survey respondents – top 6 pet peeves. We noted that overly long surveys were the single biggest bugbear for our members.
We all know that increased smartphone and iPad / tablet ownership is posing new opportunities and challenges for the market research industry – the subject was even discussed in this month’s Research Magazine.
Panel quality is a major issue in the market research industry and rightly so. Debates around data quality, panellist engagement and the impact of downward price pressures have led some to argue that the industry’s future is bleak and may even be under existential threat.
By Ben Marks, Managing Director, OpinionPanel