Unpicking your university brand – a breakfast roundtable




With the new fees regime re-casting the HE market place, the implications for university brands are significant.

To help you understand how your university brand can attract and retain students and other stakeholders, YouthSight is holding a series of breakfast roundtable discussions for senior marketing, insight, strategy & communications professionals at UK universities.

Each session will kick off with fascinating new research findings that explore consumer attitudes to HE reputation and brand: What constitutes a university’s reputation? Which UK universities are considered to have a great reputation and why? To what extent are the images universities are trying to portray actually being recognised?

This will be followed by the main focus of the session – a group discussion led by Adrian Day, a leading brand & engagement consultant. This will be the perfect opportunity to share views and experiences with fellow HE brand guardians. Chatham House rules will apply.

There’ll be roundtable events in three UK cities, each running from 9:30 to 11:00 am (with a light breakfast from 9 am).

  • London – Thursday 10th May 2012 – Institute of Education (Central London)
  • Birmingham – Friday 18th May 2012 - Hyatt Regency (Central Birmingham)
  • Manchester – Tuesday 22nd May 2012 – IoD City Tower (Central Manchester)

The roundtables are free to attend but places are very limited, allocated on a first-come-first-served basis.  If you’d like to join us, please let us know as soon as possible which event you’d like to attend.

RSVP by 20th April to Hannah Place on 020 7288 8789 or hannah@youthsight.com.

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