YouthSight are proud to announce that we have been chosen as a finalist in the Market Research Society’s 2014 Operations Awards for developing and launching a truly innovative, responsive layout for our surveys.
We run the UK's largest youth and student research panel. Our respondents are digital natives who do not care about technological limitations in the off-the-shelf packages our industry uses. They rightly expect any website to just work well, no matter what type of device they choose to access it on.
We felt that the market research industry on the whole is light-years behind the world at large in terms of attitude to - and use of - online technologies.
The vast majority of online surveys published today still either do not work at all on mobile devices, or offer a poor user experience with involving of zooming in and out on every page, and panel community sites generally look terrible if not viewed on a desktop browser.
In response, we adopted a "Mobile First" strategy in the autumn of 2013. We initially redeveloped our panel community site and made it the UK's most responsive, mobile-optimised market research community site.
Next, we looked for expertise outside the market research industry and partnered with mainstream web designers and user experience architects to tackle the look and feel of our surveys.
Together, we designed a completely unique web survey template that would overlay and replace our survey software providers’ interface and make it fully responsive, adjusting all elements to the respondents’ screen size and device on the fly, with distinctly different layouts for some question types for different devices.
Our design philosophy for mobile phone screens was that a survey question should look and feel more like an app’s settings page with chunky elements that you can scroll through without zooming, rather than a traditional website. This radical re-think is completely unique in the market research arena.
Our new survey template has been a resounding success: our response rates improved by a large margin and mobile devices now account for a proportion of about 45% of all survey completers.
Best of all, our respondents absolutely love it and keep telling us so, in comments left on surveys, and via social networks.
We are delighted that the Market Research Society has recognised our vision for cutting-edge data collection techniques. Please contact us for a demonstration and to discuss how we can help you achieve your research and insight goals.