We are based at the Silicon Roundabout, at the epicentre of Britain’s capital’s technological revolution. We run the UK’s largest youth and student research panel. Our respondents are digital natives who do not care about technological limitations in the off-the-shelf packages our industry uses.
The vast majority of online surveys published today still either do not work at all on mobile devices, or offer a poor user experience.
In response, we adopted a “Mobile First” strategy in the autumn of 2013. We looked for expertise outside the market research industry and partnered with mainstream web designers and user experience architects to tackle the look and feel of our surveys.
Our new survey template has been a resounding success: our response rates improved by a large margin and mobile devices now account for a proportion of about 45% of all survey completers.
Best of all, our respondents absolutely love it and keep telling us so, in comments left on surveys, and via social networks.
We are delighted that the Market Research Society has recognised our vision for cutting-edge data collection techniques.
Contact: YouthSight, Crystal Gate, 28 - 30 Worship street, London, EC2A 2AH. www.youthsight.com
Michael Virks, Operations DIrector, firstname.lastname@example.org. 020 7288 8789