Finally getting to grips with Millennials? Its now time to dive into the world of Generation Z - the newest and possibly even more challenging cohort of young people.This year's annual MRS Kids & Youth Insights conference will be focusing on getting you up-to-speed on this elusive consumer market, and our very own Tatenda and Josephine will be hosting the 4pm slot showing you how to 'Speak the language of young people'.
Talk details: 'Speaking the Language of young people.' Our talk presents a practical toolkit to help you get the ‘realness’ of youth in research and make the most of your youth research budget. Expect a reality check from the young consumers including candid observations about our industry.
When & where: Thursday 25th January, 4pm, Etc.venues, Riverside Building, Belvedere Road, London, SE1 7PB
If you see us at the event, we'd love to chat! If you'd like to make sure you get to speak to either Josephine or Tatenda about your Gen Z challenges, just get in touch with us directly to book a time slot.
What to expect during our talk:
Social media has brought a seminal change in the way people communicate, but research modes have barely moved on since the noughties. Despite gamification of surveys, plus interesting developments in qual and passive, researchers are still not putting the user experience centre stage at a time when it has become exactly that to all successful websites and apps. This session demonstrates Youthsights’s new tinder swipe functionality and selfie video capture direct from survey, to illustrate how making the mode fit for purpose creates rapport with young people.
Director, Youth Research & Insight
Client Services Director, Panel Services